What role does packaging design play in product sales?

What role does packaging design play in product sales?

Product packaging is the first impression of products and brand that consumers see in the process of purchasing products. Packaging and the product in the eyes of consumers have this close relationship. In the product packaging design, unique, novel, exquisite and creative, are the key factors to stimulate consumers' interest and desire to buy.

Consumers of different ages and at different stages have different personalities and preferences. A packaging box with personalized color is easier to meet the needs of consumers and also easier to communicate and interact with consumers, which is also an important issue that can not be ignored in the product packaging design. Packaging design should be timely and accurate in information transmission, and the core theme is unique. Too many core elements are reflected in the packaging box, which often will weaken the appeal of the packaging itself, so that consumers will have a hesitant impression of the product.