What problems should be fully considered in the product packaging design?

What problems should be fully considered in the product packaging design?

1. Cheap and affordable. Most mature consumers want to buy cheap and affordable goods. Consumers pursue the actual use value of goods, and like high-quality and inexpensive products.Therefore, for consumers with such psychological characteristics, our product packaging design should remember excessive packaging, otherwise it is difficult to win the trust of consumers.

2. Convenient. The pursuit of convenience is a common psychological feature of consumers, consumers hope that the goods can be convenient to use and carry, and even convenient recycling.This requires us to actively use new materials and new technologies to develop an adaptive consumer psychology, with a variety of convenient function of the product packaging design, to add infinite charm for the goods.

3. Fashion.Fashion culture plays a huge guiding role for young consumers, which is characterized by anti-tradition, fast renewal and short life span.Therefore, our product packaging design should be fully understood by fashion, and have a certain foresight, so as to design a sense of packaging works with fashion.