The importance of the effective use of color to the health care product packaging box

With the improvement of people's living standards, personal health and disease prevention health care is getting more and more attention, so health food is more and more favored by consumers.Thus, the consumer demand for health care products packaging boxes increases.

Health care products packaging box design color use should be as far as possible to reduce the number of color.The number of colors of health care products packaging box is 2-4 the best, and strive to achieve a balanced effect in the vision of color.

For example, for tea drinks, we usually choose the grass green, tea color, bean paste color, coffee color, rose red and other colors named after the plants according to the different types of tea.According to the design needs to reduce purity, increase or reduce brightness, supplemented by gold, silver, black, white and other neutral colors to do collocation.Of course, in the design of health care products packaging box but also to consider the positioning and characteristics of the products.

Designers should skillfully combine the positioning and characteristics of the product, and design a health care product packaging box suitable for the product.A health care product packaging box with visual impact reflects the strategy of the product and the brand.At the same time, such health care products packaging boxes are easier to be identified and purchased by consumers.