The importance of text in packaging design

The importance of text in packaging design

Marking is an important communication symbol in the mass media. It has a huge visual impact on people and makes people remember it deeply.Text is an important carrier to record the development of human society, and it expresses human thought intuitively. Writing is an important tool for human communication, and it plays an important role in the development of human beings. Logo is a symbol of information transmission with modern characteristics. With the progress of human society, signs are becoming more and more widely used. Modern symbols are various. Words is only a form of expression in product packaging design.

Graphs are more about expressing a kind of perceptual cognition, while words convey a kind of rational expression. Combining graphics and text can better convey the cultural characteristics and product attributes of the enterprise. For the box design process, text plays the same role as graphics. For products, it is not only the comprehensive expression of the pattern, but also a reasonable explanation of the text for the pattern. The combination of patterns and words better conveys the common characteristics of different cultures and integrates the outer packaging design of products into feelings.