The importance of color to the packaging box

The importance of color to the packaging box

The packaging  box is very important for the product, and color is just as important for the packaging box.Color can very well convey the characteristics of the product, but also it can show its unique . So how do we use color to attract customers in the product packaging design?

1. Improve the awareness of the product and enhance the customer memory

Our rational use of color can improve customers' memory of product packaging boxes.In packaging design, it is necessary for us to design colors that can be clearly identified by the public, so that customers can quickly identify all kinds of products.When we customers in the choice of products, the first to see the certain time product packaging box. However, when customers choose the product again, they must pay attention to the color on the packaging box, so the product packaging design should design their own characteristics, so that customers can have a more profound memory, which is conducive to customers to buy products quickly.

2. Get customer attention with personalized colors

Now a lot of product packaging designers are more likely to make good use of the color emotional effect of the product, such as the temperature sense, the soft and hard sense of color, the emotion represented by color, the gorgeous and plain sense of color. We will focus on some characteristics of the product itself, in the packaging design scheme, humanized color can accelerate the grasp of customers' vision, so as to attract the attention of customers.