The importance of color to product packaging

The importance of color to product packaging

Color is a very important thing. It plays an extremely important role in the human world. If the world has no color, then all the order will be chaotic. People, if there is no visual color, they can not distinguish the growth of all things. The whole world will be no passion, heavy like ashes. The same is true of product packaging design. Color and it can affect your emotions. Different colors bring people different visual effects, thus producing different psychological feelings. Through reasonable colour collocation, can bring strong visual impact feeling. Accurate use of color, can make the product packaging to produce a better publicity effect.

Color is even more of a language in packaging design. It can convey information to users, a complete design work mainly contains three basic elements of color, text, pattern. Color can be said to be ranked in the first place, because people are very sensitive to the feelings of color emotion. In the design should first grasp people's attention is the color. So stylist must understand the collocation of colour ability can show the charm of colour adequately. A good packaging design, the packaging box usually uses color to attract the public eye. In the actual packaging design, not only to consider the customers want to express the ideas, but also to follow the law of color, in order to achieve the desired effect.