The function of the text on the gift packaging box

The function of the text on the gift packaging box

High-end packaging box is one of the easiest ways to distinguish ordinary products from high-quality products.Even if your product is great, but very few people would have noticed it if it looks cheap and monotonous.Of course, there are so many brands that may tend to use bright colors in order to make their products stand out, but this is only true for some products, as well as for some brands.In fact, good packaging is often found in simple details, and color is one of the details.But there is another very important element that is often overlooked-the words.

1.Words convey the functions and advantages of the product

We know that it could shock some people.But text is indeed the main source of communication for products。Typography must be interesting and clear to attract customers' attention.Choosing a font style and balancing the size of the text is a challenge for branding。Many customers buy goods based on the information conveyed by the text in the box.Therefore, the text in the packaging box should convey the function and advantages of the product.And it is displayed in an easy to read and more interesting form.

2.Words can appeal to different consumers

Different people respond differently to the font.We have always seen different text fonts in different industries.In addition, some companies use elegant calligraphy-style fonts, making it easier to attract artists, writers, or older customers.Of course, the different target audiences that different fonts attract are not absolute.