Talk about how to design a exquisite gift box from the design

Talk about how to design a exquisite gift box from the design

Gift boxes are flashy, and many products always want to attract customers' attention through exquisite gift boxes, but they often go wrong.In the face of those flashy gift boxes, consumers feel that after eating the gift box is reluctant to throw away, but the goods themselves is not worth the extra money to buy, and often choose not to buy. In this way, if the packaging box is too gorgeous and the product lacks quality, customers are not willing to consume.

So how should the packaging box manufacturers design exquisite and high-end gift boxes?The first thing is to start with the goods themselves. Packaging box manufacturers should do a good job in product positioning, and set the value proposition of goods.Secondly, the design and packaging of the product does not meet the behavior habits.For example, a brand launched a sports drink, but the drink is packaged in glass products, even if the brand is very popular, but the drink sales are not satisfactory.When designing the packaging box, we should meet the behavior habits of the target consumer group. In addition, the design of the product gift box should conform to the sales proposition of the product. The product should meet the consumers' consumption psychology or consumption demands through the packaging box.

In a wide array of gift boxes, customers always only choose their favorite products. In addition to being affected by the popularity of the brand and the product itself, the design of gift boxes and packaging boxes are also affecting consumers' decision to buy.