Product packaging design strategy

Product packaging design strategy

Packaging design is an important part of commodity composition, and it is a means to realize product value and use value.Any successful commodity packaging, must be to meet the market demand as the criterion. It builds a bridge of communication between commodity production and consumption. Commodity packaging is closely related to people's lives.

Excellent packaging design, first of all, to have a market awareness, do fully understand the market.Only by fully understanding the market, can we do a good job of the creative positioning of packaging design. Packaging design positioning includes: traditional positioning, symbolic positioning, brand positioning, gift positioning, difference positioning, promotion positioning, etc.

Only by fully understanding the market, can we do a good job of the creative positioning of packaging design. Packaging design positioning includes: traditional positioning, symbolic positioning, brand positioning, gift positioning, difference positioning, promotion positioning, etc.To understand the market, you must enter the market. Only by walking into the market, can we link to the market and grasp the market.Only a good classic packaging design can meet the demand of the market and times.We need to deeply study why good packaging design can attract consumers' attention and analyze the reasons for successful cases. The solution of these problems is of important reference value for packaging designers.

Go into the business or go into the customer. That is to walk into all the people we serve.The purpose of understanding the service object is to understand the actual market needs, a more accurate positioning of the enterprise, and to check the product quality on the field testing.

Creative positioning occupies the core positioning in the whole operation process of packaging design. The positioning of packaging design must be determined to determine the focus of information performance and image performance according to the characteristics of commodities, marketing planning objectives and market conditions.