Product packaging box is the biggest salesman

Product packaging box is the biggest salesman

Packaging box is the largest circulation, completely free sales tool owned by enterprises. It undertakes the product discovery, sales, transformation, communication, communication and other functions.

According to the US survey results, consumers usually spend 30 minutes in supermarkets, and they look at about 20,000 items, and often they don't plan what to buy. Many consumers may see these goods on the shelves for the first time, so the packaging needs to attract customer attention quickly.

Packaging design must take into account the complex commodity competition information.How to make the product on the shelf, become the most attractive packaging box on the shelf.If the fruit packaging box does not attract customers, it represents the termination of communication, and there will be no subsequent purchase behavior.

Packaging can not be regarded as "packaging" so simple. Packaging design is the design of "the whole purchase environment, and" the customer buyer complete journey, this purchase journey includes: walk into the shopping mall, approach the shelves, find the goods, pick up the product, decide to buy, product experience, after-sales service, second recommendation and communication.

The packaging box was originally functional for storage convenience, but in today's product packaging, it is the biggest salesman, the biggest advertising media. It is used to reduce communication costs.