How to locate the packaging design?

How to locate the packaging design?

Packaging design position is to determine their own position.Design position is one of the most important steps in design conception. It emphasizes the consumer-centered, considering the needs of the product target consumer groups, and passing through the design that delivers the information that effectively attracts consumers to consumers, and gives them a unique unique impression.The quality of positioning directly affects the sales of goods.

The packaging design strategy with brand as the core should follow some basic principles of brand design, and in the design process, we should start from consumers and products. Highlight the product personality, combine the product and the brand, and realize the personalized expression of the brand. Packaging, as one of the main carrying methods of the brand, uses the most novel and creative packaging methods to express the brand and attract consumers.

The development trend of packaging tends more to bring unique spiritual experience to consumers, and this experience should be more healthy, beneficial to individual and social development. In the packaging design of luxury goods, the value of packaging should not be reflected by the precious value of materials, let alone excessive packaging. More importantly, we should seek elements from the brand connotation and culture, contain the brand culture in the packaging, and advocate a rational and healthy packaging mode and consumption behavior.