How to apply the 4P theory to high-grade packaging boxes

How to apply the 4P theory to high-grade packaging boxes

The advertising industry has been increasing the appeal of products by using boxes.We need to consider the marketing 4P theory when marketing products. Marketing 4P theory is the product, price, place, and promotion.

Product

The premise of packaging box design is to understand what your product is? And what are the special requirements for your product packaging? The requirements will vary depending on the product category. Fragile ceramics and expensive jewelry need special attention to the protection of the box when customizing it. For food packaging boxes, we should consider whether the packaging material is non-toxic.

price

When determining the packing box costs, we need to consider the sale price of the product. Customers can perceive the value of the product through the packaging box. For high-end products with high prices, if the packaging box is too cheap, it will reduce the customers' perceived value of the product, so that they will feel that the product is not high-end enough.

price

When determining the packaging box costs, we need to consider the sale price of the product. Customers can perceive the value of the product through the packaging box. For high-end products with high prices, if the packaging box is too cheap, it will reduce the customers' perceived value of the product, so that they will feel that the product is not high-end enough.

promotion

For promotional products, the discount of the products should be clearly indicated in the packaging box. This can improve customers' desire to buy through preferential activities.

Marketing 4P theory can not only be used for product and brand promotion, but also for the customization of high-grade packaging boxes. On the premise of meeting the product demand, the brand side can market the product through the packaging box.